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belatrova bash

image of guests at party

Though we do not have the photographic evidence, jiving and dancing took place at belatrova’s h.Art party on Saturday 6th. This is a first for the workshop; seeing his working

sax player

laid back cat

colleagues eating, drinking and overnight sleeping are what he is more used to, but Thelonius the Pugmill had never witnessed a spontaneous ballet of belatrovians using the storage and drying area as a dance floor.

three guests at party

The jazz was infectious and beautifully played by the Rushton Rhythm Quartet who gave us 20th Century standards with a modern twist, and not a little feeling. Their playing was tight and sublime, with some spectacular sax crescendos.

guests at party

The food was magnificent, and belatrova would like to thank Wendy and Lu for all their work in preparing it, Viv and Eily for their help too, and Margo for helping set up and for running the bar. Lu, again, for her cocktail waitressing.

four guests

 

The workshop at No 9 is now open everyday till Sunday 14th, from 10 to 5, as part of Herefordshire Art Week. Just follow the red h.Art signs and you will get to us (Venue 29). There are over a hundred other venues to visit throughout the week, and brochures are available to download here.

guest looking at birdbath

birdbath ponder

Feel free to drop in. We have tidied up and it is now spotless – you would never believe one hundred and five belatrovians had a party here. You could also enter the competition and win a ceramic bowl, or just come for a chat and a look-around. See you.

ceramic platter by belatrova

large jazzy platter

 

 

 

 

three guests

 

 

 

 

 

ceramic display at belatrova

flying off the wall

 

 

infant at potters wheel

belatrovian baby potter

 

 

 

 

 

 

 

 

 

 

 

ceramic display by belatrova

brushstroke blues display

 

 

 

 

 

 

 

 

 

 

 

 

Pope to belatrova

belatrovians will know that we at No 9 Bankside are hard working and industrious and that we subsequently reward ourselves at the end of the week with a deliciously cold Dry Martini lovingly prepared by the Alcomeister hours in advance so as to reap the most from this sublime Emperor of Cocktails. We have also more than hinted at the excellent qualities of the Negroni in a previous blog. But today we will sing the praises of an altogether different drink and toast a man whose standing should be far better appreciated than perhaps it is. How does all this relate to art, design and craft?

image of Ross on Wye

Ross on Wye

Ross on Wye is a charming town on the northern edge of the Forest of Dean and perhaps the birthplace of British tourism when in 1745 the rector Dr John Egerton started taking friends on boat trips down the valley to appreciate the river scenery, its castles and abbeys, its precipices and its altogether picturesque environment. By the 1850s the Wye Tour established the area as a tourist attraction. The town is known for its independent shops, narrow streets and market square with its market hall. Opposite the church, the Prospect is a public garden offering a view of the famous horseshoe bend in the River Wye, as well as views of the distant Black Mountains in Wales.

John Kyrle

The Man of Ross

The Prospect was created by one John Kyrle. He is without doubt the town’s most famous son (and we say this in the full knowledge that two of the founding members of Mott the Hoople were from Ross). He devoted his life to philanthropic works, introducing a public water supply to the town and
laying out the Prospect Gardens. He also reconstructed and added pinnacles to the unsafe 14th century spire of the Church of St.
Mary and gave it a magnificent tenor bell. He sponsored the causeway to the nearby Witton Bridge and set up funds for needy local
children to attend school. Kyrle lived modestly as a bachelor on an income, it is said, of £500 per year. Apart from Kyrle’s charitable works and deeds, he also settled disputes, supported the schools, tended the sick
and helped the poor. His public-mindedness also extended to beautifying the town and its surrounding landscape.

18C painting of baby

lisping babe

 

His life and good works were celebrated by the poet Alexander Pope in his Moral Essays written in 1732 and called him the ‘Man of Ross’, the name by which he has been known ever since:

“…Who taught that heav’n directed Spire to rise? 
    

          The Man of Ross, each lisping babe replies.”  

 

Now, Pope, though an interesting poet, was also a hugely influential landscape gardener and as the perfect representative of Augustan poetry he uses the same principles when it comes to landscape gardening. The Augustan style takes its inspiration from ancient Rome and Greece, emphasizing elegance, harmony, balance, formal strictness and simplicity. We are not just talking Geometry here but surely you’ll agree that it is one easy step from Pope’s harmony to the perfect balance of Mondrian‘s paintings (and to his New York connections) and thus to belatrova’s Manhattan range of ceramics and tables.

Mondrian painting

Mondrian

 

ceramic collection by belatrova

manhattan collection

And to celebrate these 18th Century geniuses why not raise a cocktail to them? Your 18th Century taste buds were likelier to go for the sweet rather than the dry, so, in keeping with the general theme, we thought the Manhattan hit the spot:

 

 

2 ounces whiskey (rye preferable)

1/2 ounce sweet vermouth

2-3 dashes Angostura bitters Maraschino cherry for garnish

Preparation:

Pour the ingredients into a mixing glass with ice cubes.

Stir well.

Strain into a chilled cocktail glass.

Garnish with the cherry.

 

Ladies and gentlemen, raise your glasses to the Man of Ross, and consider this: the pursuit of all that is excellent in design and harmony continues in Ross on Wye with the launch of a new gallery in the town centre. The Studio Gallery, open from the 16th August, is exhibiting ceramics, painting and high quality craft, and would love to see you. So would belatrova, whose work is on show there.

Valencia range in ceramics by belatrova

what you might see at the Studio Gallery

“Hope springs eternal in a young man’s breast: Man never is, but always to be blest.”

Alexander Pope

Khaneh Takani – is it a compulsion or a tradition?

disorganised clutter in confined space

clutter – but not belatrova’s

Spring cleaning: why do we do it? Iranians call it khaneh takani (“shaking the house”) – and it may be good for you, after all a cluttered space does not just look a mess, it may also affect your peace of mind. “Where’s the thingymebob I need for the whatsit, I could swear I left it on the table right here while I was molding the clay on the thingy. It should be next to the whoojemaflips…oh, they’re gone too.”

rubber kidney used in pottery

yes, a potter’s kidney.

Yes, clutter is the enemy of productivity, and, as you may have noticed, it also challenges one’s ability to master the terminology of the ceramicist’s workshop. Well, do you know what a kidney, a natch, a whirler, a slip trailer or a toggle is?

But those of us who are disorganised or untidy by nature need not worry. It only becomes a problem when the person is not just messy but impaired by the clutter, when significant portions of, say, a workshop cannot be used for the purpose intended or when you find yourself working cheek by jowl with a pug mill at your back, hemmed in by stacks of clay on one side and shelving on another.

We are not saying that belatrova ever allowed this to happen – it would be an exaggeration – but the time seemed right for a radical reorganisation of space.

river near Llanbrynmair

River Cleggy in Wales

This compulsion came over us after coming back from the Welsh countryside where grandparental duties involving children and a horse had meant open air walks and an appreciation of the wide open landscape.

drawing of Shetland pony

a complex personality

An irrelevant aside: Shetland ponies are strange little things – their whole posture speaks of world weariness and fatalism, but their actual characters can be quite complex; crafty, sensitive, single-minded and self-possessed are just some of the adjectives that come to mind. This one is called Tinkerbell, sometimes known as Stinkerbell.

Walking back into the workshop after the Welsh break led to a general rolling up of sleeves and shifting of shelves, racks and slab rollers to create more space for showing our wares as well as a more suitable area for belatrovian productivity.

belatrova showroom

the new showroom

Result: belatrova is even more of a beehive, with some new and interesting stuff coming out of the kilns, and not just in our four ranges. This long three-legged scooped bowl has something of the 1950s about it.

ceramic bowl on belatrova coffee table

Do drop in and have a look at the rest – the showroom space we now have looks good, and we’ll offer you tea or coffee (remember that Dry Martinis are only on Friday afternoons). There is usually someone in all day but it is best to give us a call beforehand just in case we are out delivering or at a meeting.

newly organised worspace

a cavernous new space created

ceramic display by workshop entrance

the showroom entrance

belatrova’s “Christmas Weekend”

display of ceramics at Hereford Contemporary Craft Fair

belatrova at the Contemporary Craft Fair

The Contemporary Craft Fair drew in large crowds throughout the weekend of 16th and 17th November and we were very pleased to meet so many of you at The Courtyard. Just about everyone we spoke to agreed that the standard of the exhibitors was of the highest order, attracting both the general public as well as galleries and the trade.

display of belatrova's Valencia range

valencia range display

Many of you left us your names and emails to enter the daily prize draw, and there were three winners who have now all received their three legged bowls. Congratulations to Tony, Cathy and Martin.

a visitor at the Hereford Contemporary Craft Fair speaking to a member of belatrova

feedback

The feedback received was very positive, with the Brushstroke Blues and the Valencia ranges proving the most popular. There were so many enquiries about techniques, dimensions, colours and commissions that we decided to invite you all to come and see things for yourselves at the workshop at No 9 Bankside in Ledbury, when we will be open to the public from 10 to 6 on Saturday 30th November and Sunday 1st December. Perfect timing for those who want to buy that singular Christmas present, or order a pair of table lamps for the house or just spend £15 on a small but perfectly formed three legged bowl which has room for only two olives.

two olives in a belatrova bowl

olives for two

banana in small bowl

tiny bowl, big banana

keys in small belatrova bowl

perfect for keys

Directions: follow the pink h Art signs off Lower Road or New Street into Little Marcle Road and onto the Bankside Industrial Estate. The postcode is HR8 2DR for those of you who use Sat Nav. There is parking available, and mince pies and wine – and you can meet Thelonius too.

image of belatrova pug mill

Thelonius says “hi”

yes, you could win a belatrova ceramic

Please have a long look at this close-up of one of our dishes. Allow the colours and shapes to simmer and bubble away in your mind, and then come up with a name for that range. Anything permitted, barring whatever might get us sued.

close up of ceramic platter

name it and win it

Either go to our website and send us an email via contact page or simply add a comment on the blog. If you are successful, not only will the name be forever associated with this particular belatrova style, but you may win a prize: the very ceramic you see in the picture.

The result will be democratically decided (ie much discussed and argued over) by the team on Friday 1st November at No 9 Bankside at 5pm, and announced officially in the next blog.

close up of Valencia range

Valencia

We all know that belatrova makes unique hand-made and painted tables and ceramics. The variety of one-off designs is apparent when you walk into our workshop in Ledbury. Within the multiplicity of colours, brushstrokes and shapes there are a few discernable themes or ranges; one example being the mellow ochre look produced by mixing a little red iron oxide in the glaze into which the painted dish or bowl is dipped before firing. What to call this range? The team scratched its chin and mused one late Friday afternoon as it unwound with a Dry Martini (see blog May, Relocation). Names are important, after all, and after a great deal of discussion we decided that the range in question would be given the name of Valencia. There is something of coastal Mediterranean Spain in the tones.

 Inspired, the team went on to name three other ranges or “looks”. Here they are:

close-up of Manhattan range of ceramics

Manhattan

close-up of brushstroke blues range

Brushstroke Blues

close-up of allegro range

Allegro

We think highly of you and expect to receive some poetic and/or pithy ideas, so please give it a go. There’s a whole lot of biscuited bowls and dishes just waiting for the belatrova touch.

piles of biscuited bowls at belatrova

ready and waiting

The Art of Selling?

6 squared dishes by belatrova

platters (Photo C. de la Torre)

The easy part of a business like belatrova, and any other art/design/craft-based project, is the making of the product. Far more mysterious and challenging is the art of marketing, of finding your target audience, those human beings you know have been put on this good earth to buy your merchandise.

Excellent advice abounds, like The Design Trust run by Patricia van den Akker which really gives helpful insight into website traffic and media tools (“no nonsense business advice and tips for designers and makers”), or the many design blogs which promote certain products but also publish tips by designers and makers on a regular basis. You could easily spend a day surfing and googling them and come out a little wiser if disconcerted because of the many options available.

belatrova already has its website, its facebook page, and its blog. It has its first outlet in London in the Horsebox Gallery, and is taking part in its first “open workshop” week, opening its doors to the public as part of h.Art, the very successful Herefordshire Art Week when visitors can see an array of artwork at exhibitions in locations such as castles, manor houses, barns farms, churches, workshops and galleries throughout the county.

Many have paid us a visit, and we have benefitted from a great deal of feedback and comment, and learnt about the elementary art of selling. The basic, essential, person to person, market place, art of selling.

view of wall display of belatrova ceramics

the view from the entrance

Though No 9 Bankside is strictly a workshop we did set it up as a showroom for the occasion and learnt soon enough that when people came through the main entrance the “wow” factor set in as they faced the display of ceramics on the wall opposite. All very well, but a display does not always invite the viewer to touch and handle the objects, it can actually keep the potential customer at arm’s length.

We noticed that most visitors preferred to go to another shelving unit that was lower and easy to stand close to, and which provided a waist or chest high access to the displayed ceramics. These were always being picked up and touched, and (importantly) purchased. Unlike the main display opposite the entrance, with nothing between it and the person entering but an empty floor space which dramatised the display – most people warm to proximity and clutter rather than to distance and minimalism.

table with ceramics on display

an invitation to touch

Solution: a table placed right in the middle of the room, between display and door, with stacked ceramics and a notice inviting customers to handle the goods.

Result: more sales.

customers handling ceramics around a table

handling

Other tips we have picked up in this temporary market place include:

– welcoming visitors as guests and offering them tea or coffee helps create a relaxed atmosphere that is friendly enough for the customer not to feel that she or he is perceived as only a customer but also as someone who might share an interest or a delight in common with the maker

– establishing eye contact makes it easier for the customer to come back to you with questions

– if you have a bowl to sell put some fruit in it

– do not display anything above the eye line, waist level is best , and tables are friendlier than shelves

We suspect that most of you know all this, and that we have been teaching grannies to suck eggs, but we have enjoyed observing and learning things that we may well apply to exhibitions and trade shows. And we have specially enjoyed meeting you – getting to know some of our supporters and customers is a real plus.

ceramic lamp base with shade

belatrova’s table lamp

And you can still come and visit us at 9 Bankside in Ledbury (HR8 2JQ) until the end of h.Art on Sunday 15th, just follow the pink signs. Come and see our new range of floor and table lamps.

Or you could just come and gaze at the Maestro, Stuart the Wheel, throwing pots and jugs in his mesmeric way.

potter Stuart Houghton on his wheel

mesmeric Maestro

poetry / pottery

Poet Jacob Polley standing with banana

Jacob Polley (copyright Harry Rook)

The annual Ledbury Poetry Festival came to town this July; ten days of the best writers, poets and performers, and belatrova took full advantage, enjoying Juliet Stevenson‘s Sylvia Plath reading, as well as Jacob Polley and Sean Borodale together at the Burgage Hall, Martin Rowson‘s tone-lowering Limerickiad, Benjamin Zephania‘s jamming with Tony Benn, and a wonderful celebration of Benjamin Britten’s centenary with Ruthie Culver and the Utter:Jazz quartet and Sam West re-imagining the composer’s settings of WH Auden’s poems.

Cartoonist Martin Rowson

Martin Rowson (copyright Harry Rook)

There were over ninety events in all, including Japanese and Italian poetry, digital poetry, turntabling with Jah Wobble, bike rides, a Cerys Matthews sing-a-long, underwater sound poetry – belatrova tried to imbibe as much as possible and came out of it satiated and inspired. And there was the bookArt 13 exhibition at the Shell House Gallery with five artists, Jeanette McCulloch being one, giving us a rich visual experience with the text.

We did reject the idea of a Ledbury Pottery Festival to run concurrently with the poetry (and someone also came up with the idea of a yearly Ledbury Poultry Festival), and instead took up Jacob Polley’s suggestion to read an essay by Barry Lopez on anagama ceramic firing (“Effleurage: The Stroke of Fire” from his collection “About this Life”). Anagama kilns are wood-burning tube chambers usually built on a gentle slope to promote draft and reach great temperatures, producing ware that is “licked and scorched by wood flame, glazed and encrusted with wood ash”.

His descriptions of the process, the patience needed, the constant feeding of the fire night and day, the unpredictability of each firing, explains the attraction it holds for potters drawn to social cooperation, physical work and subtle firings. It is the antithesis of the rigid commercial kiln processes. Anyway, it is beautifully written and is now being circulated amongst the local potters.

opening a top loading kiln

apprehension

The belatrova kilns are electric, so control over the heating is simple compared with the mixture of instinct, experience and know-how required for the anagama firings, but there is nevertheless a similar feeling of apprehension and excitement just before you open the lid to see what the gods of fire have done with all your hard work. We usually lift the lids when the temperature goes down to 80° or lower, the kilns having spent two days slowly climbing down from their peak, in our case, of 1280°.

split ceramic plate being lifted out of kiln

more than just a hairline crack

A gentle stoicism permeates the workshop on these occasions as the ware is slowly revealed and brought out into the light, sometimes with a tiny hairline crack, sometimes with an obvious split, sometimes in small pieces, but most often the ceramic is good to the eye and it is placed on its shelf ready for any wet sandpapering.

Here’s a three legged bowl that came out unscathed, on a belatrova table:

scooped ceramic on painted table

a happier result: scooped tripod on belatrova table