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three legs good

ceramic three legged bowl

belatrova’s Manhattan three legged bowl

An early morning run or walk can be a way to set oneself up for the day – you are out there with the dawn chorus, a hint of Spring in the air, plans assembling themselves in your mind for the day ahead, perhaps a squirrel just out of hibernation crosses your path, you breathe in the clean air of a new day, and then, an unfamiliar experience, the earth beneath your feet is right in front of your face, greeting you painfully on the nose. You have fallen over. Looking around to make sure nobody has witnessed your collapse, you pick yourself up and limp home with whatever dignity you can muster.

cartoon of legs slipping

bipedalism

Human walking is a unique activity during which the body, step by step, teeters on the edge of catastrophe.” —paleoanthropologist John Napier

Just how do we two-legged creatures manage to stay upright while in motion, or even when standing still? How can we possibly keep our balance on those flippers we call feet? Come to think of it, we are rather top heavy too, so why are we not keeling over all the time? Apparently it is all to do with voluntary and reflexive, neural, muscular, and skeletal systems collectively coordinating so as to allow us to walk without a second thought. But we shall not go into that; we simply bring it up because it leads us to an important belatrovian issue that we propose to resolve here and now.

cow

quadrupedal thing

Within the tightly knit belatrova team, harmony always prevails. No matter what the weather outside, or the music being played, or the occasional badly made cup of coffee, we all beaver away happily and get along. Tea breaks are relaxing opportunities for discussions on topics that range from underwater basket weaving to why on earth men have nipples, from the benefits of taxation in a functioning society to the lingering suspicion that chocolate may actually not be bad for one. Important subjects for debate, we agree.

However, there is one issue that consistently divides the team into two camps: the tripedalists and the quadrupedalists. Dear belatrovians, are three legs better than four? With the spirit of conflict resolution guiding us towards a hoped-for conclusion, research was undertaken and the results are the following:

Try this at home. With your hand slightly cupped, point your thumb, index finger, and middle finger upwards and then place a flat piece of card or paper on top of them. The card will lie on all three points. Now stick a fourth finger into this experiment (perhaps somebody else’s) to add another contact point. It is now a little harder to exactly fit the paper on the plane.

Conclusion – the triangle formed by the three fingertips is stable because no matter where any of the three points of the triangle lie, they will always define a plane. So, a three-legged stool is guaranteed not to wobble, because the ends of its legs always form a plane. Thus a camera tripod; no matter which height each leg is, you will get no wobble. Even on an uneven floor.

It’s much more challenging to make a four legged table whose fourth point of contact is in the same plane as the first three points. Any point that is added to that plane will make it harder for the plane to be stable. On some uneven floors it may be quite impossible for a four legged table to be stable if it gets moved about. Five or six legs would be even worse.

table

a perfectly balanced four legged table by belatrova

Quadrupedalistas, graciously accepting this explanation (despite some sarcastic mutterings about making three legged tables, birdbaths and lamps), have come around to the wisdom and logic of belatrova’s decision to make three legged bowls. Place one on any surface and your olives, peanuts or cheese puffs will not roll off due to wobble. What is more, the bowls carry a certain elegance that is a touch retro – 1950s perhaps?

ceramic three legged bowl

three legged bowl

And talking of retro, MoseyHome are a new London outlet, and they are showing belatrova’s three legged bowls. Pay them a visit if you are in the area. You can also visit our “three legged” Pinterest board.

three legged bowl

stability on legs

As for our monopods, our beautiful birdbaths, lamps and slab pots, they will be appearing in the next few months in Country Living and Garden Illustrated.

With only a month to go, we would like to remind you that we are opening the workshop to the public on the weekend of 25th and 26th April. You are most welcome to visit, and try your hand at making a tripedal bowl. We’ll be there with five other makers for this Open Spring Weekend:

Spring Open Sudios

Spring Open Studios

 

 

 

Languid June

image of two feet resting on a table

belatrova feet up

The newly refurbished workshop space has come into its own, specially when the days have been hot and sultry and the cooler corners away from the kiln became more inviting. June highlights have been many and varied, both within the workshop and away.

close-up of bird bath

cool for birds

Non-belatrova activities include Stuart’s exhibition at Nantgarw, a museum on the site of an old porcelain works. Entitled “White Gold” (Aur Gwyn) it includes fifteen different potters using porcelain, and can be visited until 17th August. Stuart (Mr Dynamo) is also showing at Abbey Dore  from 20 – 26 July along with other artists as part of a mini Arts Festival there. It is open daily from 9.30 to 6.15 and admission is free.

 

terracota figures of the Apostles by sculptor Nick Pope

Nick Pope’s Apostles

And we all went down to Salisbury to the opening of Nick Pope’s wonderful sculptures of the Apostles Speaking in Tongues Lit by Their Own Lamps in the Cathedral; a grouping of 33 terracotta figures, each one identified by his personal character and attributes. Exhibited some years ago at the Tate, they have “come home” in this new setting, and look as if they had been there from the beginning. Still, rather than talk about it, belatrova urges anyone to pay them a visit when they are in the area, and to be there when the lamps are lit.

image of two legs on a magic carpet

magic carpet at the R.A.

Those of you who are interested can also drop into the Summer Exhibition at the Royal Academy to see “Flying Carpet“, painted by Peter and selected by the panel – there is also some engaging ceramic artwork to be seen.

 

 

 

Back at the workshop we had fun making a batch of birdbaths and a couple of new coffee tables to match the Valencia and Manhattan ranges. As a result, in-house spray varnishing is now being mastered and the protective gear and mask required induce a great deal of sweating and panting which can only be assuaged by a cold drink, usually water but often something a little more interesting if it is towards the end of the day. We have discovered a new Friday evening cocktail: the Negroni.

ceramic birdbath

birdbath just made

 

manhattan range coffee table

manhattan table

Oh, and one of the junior belatrovas made a memorable cake for her father, using a belatrova platter to serve it in, of course.

strawberry cheesecake on platter

Dad’s birthday cake

 

 

So much to do, so little time. Roll on July

The Art of Selling?

6 squared dishes by belatrova

platters (Photo C. de la Torre)

The easy part of a business like belatrova, and any other art/design/craft-based project, is the making of the product. Far more mysterious and challenging is the art of marketing, of finding your target audience, those human beings you know have been put on this good earth to buy your merchandise.

Excellent advice abounds, like The Design Trust run by Patricia van den Akker which really gives helpful insight into website traffic and media tools (“no nonsense business advice and tips for designers and makers”), or the many design blogs which promote certain products but also publish tips by designers and makers on a regular basis. You could easily spend a day surfing and googling them and come out a little wiser if disconcerted because of the many options available.

belatrova already has its website, its facebook page, and its blog. It has its first outlet in London in the Horsebox Gallery, and is taking part in its first “open workshop” week, opening its doors to the public as part of h.Art, the very successful Herefordshire Art Week when visitors can see an array of artwork at exhibitions in locations such as castles, manor houses, barns farms, churches, workshops and galleries throughout the county.

Many have paid us a visit, and we have benefitted from a great deal of feedback and comment, and learnt about the elementary art of selling. The basic, essential, person to person, market place, art of selling.

view of wall display of belatrova ceramics

the view from the entrance

Though No 9 Bankside is strictly a workshop we did set it up as a showroom for the occasion and learnt soon enough that when people came through the main entrance the “wow” factor set in as they faced the display of ceramics on the wall opposite. All very well, but a display does not always invite the viewer to touch and handle the objects, it can actually keep the potential customer at arm’s length.

We noticed that most visitors preferred to go to another shelving unit that was lower and easy to stand close to, and which provided a waist or chest high access to the displayed ceramics. These were always being picked up and touched, and (importantly) purchased. Unlike the main display opposite the entrance, with nothing between it and the person entering but an empty floor space which dramatised the display – most people warm to proximity and clutter rather than to distance and minimalism.

table with ceramics on display

an invitation to touch

Solution: a table placed right in the middle of the room, between display and door, with stacked ceramics and a notice inviting customers to handle the goods.

Result: more sales.

customers handling ceramics around a table

handling

Other tips we have picked up in this temporary market place include:

– welcoming visitors as guests and offering them tea or coffee helps create a relaxed atmosphere that is friendly enough for the customer not to feel that she or he is perceived as only a customer but also as someone who might share an interest or a delight in common with the maker

– establishing eye contact makes it easier for the customer to come back to you with questions

– if you have a bowl to sell put some fruit in it

– do not display anything above the eye line, waist level is best , and tables are friendlier than shelves

We suspect that most of you know all this, and that we have been teaching grannies to suck eggs, but we have enjoyed observing and learning things that we may well apply to exhibitions and trade shows. And we have specially enjoyed meeting you – getting to know some of our supporters and customers is a real plus.

ceramic lamp base with shade

belatrova’s table lamp

And you can still come and visit us at 9 Bankside in Ledbury (HR8 2JQ) until the end of h.Art on Sunday 15th, just follow the pink signs. Come and see our new range of floor and table lamps.

Or you could just come and gaze at the Maestro, Stuart the Wheel, throwing pots and jugs in his mesmeric way.

potter Stuart Houghton on his wheel

mesmeric Maestro